Lunchbox Packs
Services
Illustration
Art Direction
Company
Year
2022 - ongoing
Team
Victoria Feng — Illustrator
Leo Wong — Head of Brand Marketing @ Lunchbox
Lunchbox Packs is a hydration pack born out of the music festival community. The hydration pack has a slew of unique features, most notably anti-theft locking zippers and a customizable external "skin" to allow festival goers to bring their personality to their packs.
I was initially discovered by the Lunchbox team through my own skin DIYs and painted festival fan designs through Instagram. Since then, my work with Lunchbox has spanned production fan designs, a dance music inspired merchandise line, and a variety of production and concept pack skin designs.
When designing for Lunchbox, I typically look for themes popular within the dance music industry and draw inspiration from feedback within their community board. My workflow with the team typically starts with a moodboard, initial illustrations, and ends with a couple rounds of revisions with feedback from the broader team.
