Circular Car Concept

The Volkswagen Group of America Innovation Center of California is an innovation hub for the many car brands within the group and investigates and prototypes future concepts for transfer to brands.

An increased shift in focus towards vehicle sustainability challenged the team to explore concepts that would extend the usage of a vehicle past its current lifetime limiters — notably the software and the existing screens. In this project we explored the circularity of the vehicle, how the interior space and experience could transform with all the uses over the vehicle’s lifetime, from the transforming the experience by bringing your own devices to the textiles and interior design of the cabin.

On this project I was able to serve as UX design lead and worked with a team of developers and interior designers to create a digital and physical demo that was presented at the annual Volkswagen Group Future Mobility Days conference held in August in Wolfsburg, Germany.